From Business Trend, Oct. 1, 2025. Balancing the costs of private education, college, and retirement can feel like an impossible juggling act for families. Each one on its own requires focus and discipline — but what happens when all three goals are competing at the same time? In his recent article for Business Trend by the Chattanooga Area Chamber of …
VIP Knoxville 50 Under 50: Matt Prince
From VIP Knoxville, September 2025. Matt Prince is vice president of wealth management for The Trust Company of Tennessee and specializes in working with physicians and other professionals with complex financial planning needs. He heads a client service team offering a spectrum of services, such as financial and estate planning, charitable giving and tax strategies. Prince served in the U.S. …
From Construction Executive: Succession planning for the next generation of leaders
Construction firms have been struggling to attract enough trade professionals to keep projects on schedule, but there’s another mountain ahead that may be even harder to climb: finding new leaders who are comfortable standing at the top of the figurative ladder. Construction Executive talked with The Trust Company Senior Vice President Sheryl Linck on how to smoothly transition your business …
From Chattanooga Times Free Press: Smith has a flair for demystifying insurance and retirement plans
Relationship Manager Tracey Smith sat down with the Chattanooga Times Free Press to talk about how she makes insurance and retirement planning approachable for her clients. Smith told the paper she uses a cooking metaphor to help understand a client’s appetite for engagement and risk. She would ask employees if they like to cook from scratch or eat prepared meals …
From Authority Magazine: Five things to look for when hiring a financial planner or financial advisor
Wealth Management Vice President Matt Prince offers advice in Authority Magazine about how to select the right financial planner or advisor. Prince talks about how he was inspired to work in wealth management and how clients can protect themselves. Five things to consider when selecting an advisor 1. Determine if they are a fiduciary versus a financial advisor. A fiduciary …
From Wealth Management.com: Strengthening client relationships in a tech obsessed world
The Trust Company Vice President for Chattanooga Zach Hurst spoke with WealthManagement.com about getting back to basics by thinking first of the customer. When you consider the last five years in the financial planning industry, what are the big topics that come to mind? What about the last 10 years? For me, technology is at the top of the list. …
From Medium: The new portrait of leadership: which legacy ideas need to be discarded and which should be embraced
The Trust Company Relationship Manager Tracey Smith spoke with Medium and Authority Magazine about resiliency and adaptability in an ever-changing world. Success is as often as much about what we stop as what we start. What is one legacy leadership behavior you stopped because you discovered it was no longer valuable or relevant? I think a lot of times, we …
SECURE Act 2.0 – How This Affects You and Your Retirement Plan
After two years of discussion, SECURE Act 2.0 of 2022 was passed on Friday, December 29, 2022. It is the most impactful retirement legislation in the past 15 years, and it received bipartisan support to help Americans save more for retirement. The legislation has many provisions, some which will take effect soon, while others will take effect in the future. …
WBIR-TV: Importance of Digital Estate Planning
In a world that increasingly is becoming digital, it is important to reflect on and plan for the future of your digital assets. Client specialist Catherine Carter shared with WBIR-TV how to get started on a digital estate plan.
WBIR-TV: What is a Recession?
A combination of economic factors seems to be setting up a recession. Chief Investment Officer Miranda Carr helped clarify on WBIR-TV what a recession is, what we might expect and what investors should do.




