The Trust Company of Tennessee has promoted Lindsay Cates to vice president of marketing and strategy. She helps manage the company’s strategic plan and develops marketing strategy to enhance client experience and support business development and retention.
This marks Cates’ second promotion since joining the firm as marketing director in 2013, first to vice president of marketing in 2021 and the addition of strategy in 2024. She oversees marketing, advertising and public relations for the company’s three offices and directs community involvement and charitable giving.
Founded in 1987 and with offices in Chattanooga, Knoxville and the Tri-Cities, The Trust Company of Tennessee currently has more than $4.5 billion under management. The firm helps individuals, families, business owners and nonprofits make better financial decisions through wealth management, personal investment strategy, corporate retirement plans, estate planning, personal trust and nonprofit investing services.
“Lindsay’s title has added one word – strategy – that represents a big change to her role,” said Daniel Carter, president of The Trust Company of Tennessee. “It is a testament to her expertise in ensuring that our strategic plan remains current as an ideal operational guide. Our team celebrates Lindsay on earning this promotion.”
Cates earned a bachelor’s degree in communication and a master’s degree in public relations, both from the University of Tennessee. She is the chair of the firm’s Leaders Team, assisting with the tactical implementation of strategic goals and objectives. She serves in multiple capacities within the community, including as a board member for Girl Scouts of the Southern Appalachians and on the marketing committees of Knox Education Foundation and Knoxville Museum of Art.